Balanced Scorecard Definition, Examples, and Benefits

Last updated on April 8, 2022 by

If you are a manager or a member of upper management who gathers and interprets balanced scorecard statistics. Then, collecting data is essential for producing quantitative findings. The phrase performance measurement relates to a strategic management performance indicator used to evaluate and enhance various internal company operations and the external consequences that flow from them. Balanced scorecards are typically used to assess and offer feedback to organizations in the United States, the United Kingdom, Japan, and Europe. This strategy can help firms make better judgments for the future.

Balanced Scorecard Introduction

Balanced Scorecard Definition

A balance score card to the concept of examining managerial measurements in addition to standard financial metrics to obtain a more equitable assessment of success. The balanced scorecard concept has progressed beyond the mere use of viewpoints to become a comprehensive framework for control strategies. A key advantage of using a structured structure would be that it allows organizations to “make the connection” between the various components of strategic planning and management.

4 Perspectives of Balanced Scorecard

balance score card

The balanced scorecard is a collection of success objectives and results related to four success factors: financial, customer, internal process, and innovation. It acknowledges that organizations are accountable to several different stakeholders, including workers, providers, clients, the communities, and investors.

Financial Perspective

All charitable organizations utilize financial performance measurements including net earnings and return on investment, the balanced scorecard model employs them. Financial performance measures serve as a language system for analyzing businesses.  Financial measurements that are appropriately established can offer an overall perspective of organizational progress.

Customer Perspective

Top management determines the consumer and stakeholder categories wherein the product line will engage, as well as the metrics of the company department’s success in these target markets, under the viewpoint of the customer’s balanced scorecard example. This viewpoint often comprises a number of fundamental or general evaluations of the excellent results of a well-planned and executed approach.

Internal-Business-Process Perspective

According to the balanced scorecard model, controlling operations to generate dependable and predictable services and goods is the foundation to greatness in every firm. Consistent standards of quality of products and services resulting from carrying out the appropriate procedures in the right way. The problem emerges in identifying the proper process items to determine and establishing criteria that correspond to the overall performance of every one of the process measurements. Processes and functional measurements are cutting-edge metrics that are more concentrated in the near term.

The Learning and Growth Perspective

The balance score card also refers to a continuous improvement approach that focuses on people’s capacities for reward reasons. Management would have been in charge of developing employees’ skills. Customer satisfaction, loyalty, and efficiency are key indicators for measuring managers’ success.

Balanced Scorecard Example by GitMind

If you’re wondering how to create a superb professional balanced scorecard, GitMind can help. It is an all-in-one application that provides a wide choice of templates for brainstorming and graphing. It is also intended for usage in a variety of settings such as planning, project management, marketing analysis, and creative thinking. Meanwhile, if you truly want to construct or execute this approach, you may use the template provided in this post, or if you want to start from scratch exploring the tool on its official website.

balanced scorecard example
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Benefits of Using Balanced Scorecard Model

According to studies, organizations that utilize a Balanced Scorecard method surpass all those that don’t adopt a systematic framework for strategic performance evaluation. The following are the primary advantages of employing a balanced scorecard model:

  • Better Planning Collaboration and Implementation
  • Performance reporting can be enhanced.
  • Improved Strategic Decision making
  • Improved Plan and Goal Alignment
  • Improved Process Synchronization
  • Improved Organizational Connection
  • Effective Management Information


It is obvious that this strategy may be strengthened the organization by providing everyone a greater opportunity to develop individual’s plans from the bottom up or sideways rather than just passing down objectives from somewhere on top. It would absolutely benefit everyone if the balanced scorecard was reviewed more regularly, and everyone was encouraged to evaluate and revisit the framework once in a while to ensure a great performance.

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Posted by: on to Tips and Resources. Last updated on April 8, 2022

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