An Introduction to Blue Ocean Strategy with Examples

Last updated on March 11, 2022 by

In today’s time, most companies operate under intense competition and try to give their all just to gain market shares or to increase profit. However, if the firm has very little opportunity for expansion, organizations search for sectors or routes of acquiring new companies where they may enjoy unopposed sales volume or a Blue Ocean. A blue ocean strategy is used when there is a possibility of better earnings since there is no rivalry or irrelevant competitors. Meanwhile, if you really want to make this kind of strategy, you can continue reading to fully understand this method.

Blue Ocean Strategy Introduction

Blue Ocean Strategy Definition

A blue ocean marketing is referred to a demand for a particular product where there were no or very few competitors. This method entails looking for a company wherein a few companies exist and where there is low pricing pressure. It also provides concepts and methods that every business may utilize to construct and capture their own blue oceans, as well as a methodical strategy to render the competitors obsolete.

Components of Blue Ocean Strategy

blue ocean strategy

Adopting a blue ocean viewpoint

A lot of o firms are bound to market industry standards even though they manage to break free. Having the viewpoint of blue ocean marketing allows you to think about what could be rather than what is. It broadens your views and guarantees you’re gazing in the proper direction. Also, companies that push the value-cost envelope hold a different view. That really is, individuals think differently than those who are just concerned with succeeding in their current businesses.

Effective market-creation tools

As little more than a result, this stage is having actual market development tools and correct coaching on how to use them to transform a blue ocean strategy into a financially appealing new product that generates a new market segment. If altering one’s strategy understanding by asking various inquiries results in the proper viewpoint, business tools and coaching can assist you to ask the informed questions step in the course and recognize the relevance of the responses.

A humanistic method

According to blue ocean marketing, the last component is establishing a humanistic system, or personhood in the procedure, which motivates and strengthens investor trust to own and accelerate the business for efficient implementation. The majority of firms confront internal resistance to change. This might be a cognitive challenge because individuals are accustomed to the status quo. Or a political stumbling block caused by profound splits or institutional silos that foster internal tensions and infighting. Or a motivational barrier, since individuals are focused on getting by but feel driven, enthusiastic, and desire to make a significant impact.

Free Blue Ocean Strategy Examples to Download

If you really want to create this type of strategy, you can utilize GitMind. It is a brainstorming program that offers a wide range of variety of samples, including blue ocean strategy examples. You may get started immediately with one of the 100+ built-in templates and share them with the others through URLs. GitMind may help you nurture innovation and encourage cooperation of whether you’re a businessman, student, instructor, artist, writer, or anybody else. Having said that, if you want to use the template below, just hit the “Edit this Template” button below, or if you want, you can start from that scratch by visiting its official site.

blue ocean marketing
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Benefits of Using Blue Ocean Marketing

In a corporate environment where corporations aim to beat their competitors through various marketing, selling, and other strategies, the blue ocean strategy takes a different approach to enter and survive in the market. On that point, here are some of the benefits of implementing this method.

  • There is no competition or only a little amount of competition.
  • Advantages for first-movers
  • Price advantages


Working in an uncluttered industry is a company’s ideal. It demonstrates that it is possible through creativity and challenging old business processes. The blue ocean strategy does not advocate splitting the industry or the world. Rather, it proposes an alternate mindset. Unfortunately, this is not so simple. To others, it may appear to be incredibly ambitious. To perceive an established problem in a new light and uncover new opportunities, a total adjustment in perspective is a must.

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Posted by: on to Tips and Resources. Last updated on March 11, 2022

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