An Introduction to McClelland’s Theory with Examples

Last updated on June 10, 2022 by

Managing teams with different personalities, mindsets, and perspectives is never a simple assignment. However, if your job is to manage or lead a team, utilizing McClelland’s theory is essential to understand what motivates your team, how they react, and what roles are a perfect fit for them. Furthermore. This method will also assist to identify and maintaining people’s motivating drives as well as keeping them motivated.  Meanwhile, if you’re interested in learning more about the McClelland model, you can continue reading below.

McClelland’s Theory Introduction

McClelland’s Theory Definition

McClelland’s theory of needs is a method that explains a motivational theory by defining what needs are as well as how people should be treated. David McClelland was a Social Philosopher who established his hierarchy of needs theory, often known as the Success Motivational theory, which centers on three key aspects: Achievement, Affiliation, and Power. This idea is also known as the Experienced Requirements Theory since McClelland proposed that a person’s particular wants are learned and formed throughout occur as a consequence of his personal experiences.

Diving Motivators of Mcclelland’s Theory

Need for Achievement

According to McClelland’s theory of motivation, the need for achievement refers to the desire to achieve, to accomplish in comparison to a predetermined goal, and to aim higher. In other words, the desire for accomplishment is a competitive behavior with a high bar of perfection. McClelland discovered that persons with a strong need for accomplishment outperform those with a moderately low need for accomplishment, and she also discovered nationally and internationally distinctions in academic achievement.

Need for Affiliation

McClelland’s theory also includes the need for affiliation, it refers to creating and sustaining pleasant and warm relationships with other individuals is characterized as the need for affiliation. In many aspects, the desire for attachment is analogous to Maslow’s hierarchy of needs.

Need for Power

The desire for power is focused on having an effect on someone else, influencing others, changing others, and making a real difference in life. Persons who have a strong craving for power like having influence over other people and events. Man is ultimately satisfied as a result of these.

McClelland’s Theory Example

Create a simple yet professional-looking McClelland’s theory of needs model using GitMind. It is the most user-friendly program for making change diagrams for any organization. It allows for real-time collaborative interaction, which implies that several individuals may work on diagrams at the same time. In addition, this free graph tool provides a completely free service and offers limitless visualizations. Having said that, if you really want to try this strategy, you can visit its official site or try out some of the templates available below.

mcclelland's theory of needs
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Benefits of Using McClelland’s Theory

Using a McClelland theory of motivation model can give a clear description for the business organization and decision-makers to know which types of jobs are appropriate for employees and which types of people can help organizations succeed. It also provides an overview to deal with the employees and to motivate staff to undertake and maintain initiatives that might directly or indirectly increase service productivity. Last but not least, it might also help recognize the main motivators of the team members. This knowledge may then be used to impact how to create objectives and leave comments, as well as how to inspire and compensate members of the team.


Indeed, motivation may have an impact on a company’s production, both in terms of quantity and quality. All of the information about McClelland’s theory and data discussed above may be used to more successfully lead, commend, and inspire your team, as well as to better structure your team’s role.

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Posted by: on to Tips and Resources. Last updated on June 10, 2022

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